About us

Business Team

Our Purpose

Positively impact the lives of younger generations in the Middle East & North Africa.

Our Mission

Provide business and
life skills applied
learning programs to
empower the youth in
the MENA region
reach their full
potential.

Our Vision

Startups and Young talent
will have better market
opportunities by using our
online platform and
blended learning training,
coaching, and mentorship
programs.

Our Goal

Train 100,000 young
professionals to reach
their life and career
goals, and assist 5,000
companies improve their
business metrics by the
end of 2030.

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Our Values

Youth Obsession – Youth Empowerment is at the heart of every action we make, and every program we design.

Innovation – Technology is blended in our learning journeys to deliver the highest impact of applied knowledge and skills.

Sustainability – Our learning methods enforce the importance of developing daily habits that are used to achieve personal and professional growth for our trainees.

Integrity – We strive to do the best adequate action for everyone in our circle of influence, every time, all the time.

Teamwork – Our team is your asset of success; we collaborate with our customers and own their needs to deliver the best tailored learning experience.

Agility – Youth learning is rapidly changing and always developing, our team is carefully selected to be dynamic, responsive and deliberative in all decisions we make.

Meet the founders

Salma Maged

Mostafa ElHalaby

Mohamed ElZaree

General Manager

Lead Educator

Growth Director